Jeff Lynne & Bev Bevan talk about the new ELO album
'Face The
Music' in 1975
It
seems fitting that the Electric Light Orchestras
new album Face The Music has already gone
gold in America and is only being released in Britain
this week. Jeff Lynne and his boys have always received
greater public and critical acceptance in the States than
here, a fact which has not escaped their notice.
According
to leader Lynne, the ELO spend three months out of every
year touring and promoting themselves across the Atlantic.
Drummer Bev Bevan places the time at nearer five months.
Whatever the actual figure, they both agree that America
is where its at and England doesnt even rate
a poor second.
Says
Bevan: In the two and a half years weve been
going weve done five tours of America and each ones
lasted about two months. In the same time weve done
about four shows in England.
Lynne
laughs and says that the band is going to redress the
balance this month. Yeah, he remarks in his
singular Birmingham accent, Were doing a
British tour - three universities, the New Victoria in
London and the Birmingham Odeon".
Of
course, America is a far more lucrative record-buying
market than this country. But its not just a
question of record-buying markets, Lynne explains.
From the very first tour we did in America, even
when we were supporting big name groups like the Beach
Boys or someone, the audiences always sat back and
listened to us. In the quiet bits they paid attention, it
the rock bits they boogied around. Now youd have
thought that if theyd paid out money to see a group
you couldnt really expect them to pay attention to
a band theyd never even heard of. Theyd want
you out of the way so that the headlining act would come
on. But theyve always listened to us and theyve
always been interested in what weve been doing.
The
ELOs actions at the time of the release of their
last album Eldorado, exemplified their
attitude to Britain. Lynne: We just didnt
bother about the album here. Where we concentrated was
the States. And it did fabulous there. It did quite well
here, but it should have done more. With this one
were making a conscious effort to promote it. Were
doing as much as we can - interviews, radio promotion,
and were going to be doing Top Of The Pops and
Supersonic as well.
We
decided there wasnt much point in releasing an
album if we didnt try and sell it. Were
doing the same for the single too, which is Evil
Woman from the album. The last single Cant
Get It Out Of My Head, just died over here, rolled
over and died.
Bevan
interjects. TOTP is hardly the sort of thing that you
would expect a band like ELO to get involved in, I know.
But if you think of all the other bands that you might
put in the same category as us well, its never
harmed them. Despite what weve said just now
I dont think the band really has an attitude
towards Britain - we just forget it. To us
America is home from a working point of view. Although we
all live in England, its America where we do most
of our work - its our professional home, if you
like.
Lynne
nods in agreement and adds, If Face The Music
and the single dont do well over here I suppose well
just carry on the way we were before. England is only a
small part of what were concerned about, anyway. If
the records do well, then maybe well change our
attitude. If not its not all that important.
The
Electric Light Orchestra was born out of the Move, making
their first recording foray with 10538 Overture
in 1972, a song written by Lynne and recorded two years
previously. The band was the brainchild of Lynne and
fellow Brummie Roy Wood - although by the time their
first single was out Wood had already split and was
forming Wizzard.
Despite
his early departure Wood was generally credited with
being the brains behind the Ork, a misconception which
irked Lynne considerably, and put a strain on their
friendship. The motive in forming the band was to
synthesise rock and classical music in a form which did
not sound pompous to a cynical public. And the recipe
worked well, with the ELO earning two smash hits in
Britain in 1973 with Roll Over Beethoven - to
which Lynne added a piece of Beethovens Fifth
Symphony - and Showdown, which was even more
R & B than anything else.
The
first album, titled The Electric Light Orchestra
(1972), was basically a Move offshoot, featuring just
Lynne, Wood and Bevan plus plenty of multi-tracking. By
the end of 72 Lynne and Bevan had recruited two
cellists, a violinist, keyboardist and a bass-player in
the wake of the departing Wood. This line up recorded ELOs
fourth single hit in 1974 with Ma, Ma, Ma, Belle
and the bands second and third albums ELO 2
and One The Third Day.
It
was Eldorado that saw the band really flexing their
musical muscles - a concept album, according to Lynne,
about a dreamer who lives in his fantasies and is unable
to face the real world. That was in 1974. That one really
cracked it for the band in the States, earning them their
first gold album. The resounding effect it had on the
States was still manifesting itself on the bands
last tour there this year. It was Phoenix, Arizona,
explains Bevan. See, on the back of Eldorado we had
a scene from The Wizard Of Oz. So we did this
concert and out in the audience there were these five
people all dressed up like characters from The Wizard Of
Oz. Really good gear it was, as well, not cheap or shabby.
There was the Tin Man, the Scarecrow, and some chick
dressed as the character Judy Garland played. The
next night we were playing in Tucson. We looked out into
the audience and there they were again. They loaded
themselves into a car, costumes and all, and driven over
to see us again.
Lynne
is a great fan of American audiences, citing them as
being far more receptive to experimentation than their
British counterparts. They dont seem to worry
about having to categorise people all the time - they
just accept what youre trying to do. And what
Lynne is attempting has very little to do with fusing
classical and contemporary music - according to him at
any rate. A suggestion that he and the Light Ork might be
bracketed with bands such as Camel for their respective
work with full scale orchestras, brings an emphatic shake
of the head from Lynne. All were doing is
just using strings in a way that makes them acceptable on
stage. The whole idea is to take a guitar line, for
example, and take it a step further by using a different
and perhaps nicer instrumentation. Theres
never any question of trying to pioneer something. It
just happens that I like the sound of the cello and in
fact all of us in the band enjoy using strings.
On
some tracks in Face The Music we used a 30
piece orchestra but it wasnt us trying to break new
ground or go one step further than The Beatles or someone.
It just makes it sound a bit more interesting.
We dont feel the need to take an orchestra on
stage with us, though. We use a Mellotron and a Moog
together with the cellos and violin and we find that
really does sound like a big section. The keyboard
instruments help to fill out the gaps left by the string
instruments.
Both
Lynne and Bevan are understandably highly enthusiastic
about Face The Music. Its a very good
collection of songs asserts Bevan, And if
theres any justice at all in the world it should do
really well in Britain. Unlike Eldorado
its not a concept album - a decision taken not
through a reaction to criticism of concept albums as a
genre, but because Lynne felt the band could do with a
change. I dont think it follows on from
Eldorado in any way, really. Parts of it
sound a bit similar, I suppose, but thats only
because of the big orchestra. I must say we had to work a
bit harder to get into it than with the last one - dont
know why, though. I didnt want to do a
concept again because that would have meant that on
future tours wed be doing two concepts in one stage
show, which might have been a bit boring and certainly
wouldnt have left any space for anything else.
As
for the next album - who knows? We might do a concept and
Ive already got a few of the songs written. It
depends how we feel at the time. Lynne and Bevan
are never ones to intellectualise and have even been
known to utter that old cliché about letting the
music speak for itself. However, the problem of
returning ELO to its former position of British
eminence is a subject which will get them as near to self-analysis
as anything, and one which recurs with frequency in any
conversation with them, making a joke of their claims
that they just forget about Britain.
It
seems fitting that the Electric Light Orchestras
new album Face The Music has already gone
gold in America and is only being released in Britain
this week. Jeff Lynne and his boys have always received
greater public and critical acceptance in the States than
here, a fact which has not escaped their notice.
According
to leader Lynne, the ELO spend three months out of every
year touring and promoting themselves across the Atlantic.
Drummer Bev Bevan places the time at nearer five months.
Whatever the actual figure, they both agree that America
is where its at and England doesnt even rate
a poor second. Says Bevan: In the two and a half
years weve been going weve done five tours of
America and each ones lasted about two months. In
the same time weve done about four shows in England.
Lynne laughs and says that the band is going to redress
the balance this month. Yeah, he remarks in
his singular Birmingham accent, were doing a
British tour - three universities, the New Victoria in
London and the Birmingham Odeon.
Of
course, America is a far more lucrative record-buying
market than this country. But its not just a
question of record-buying markets, Lynne explains.
From the very first tour we did in America, even
when we were supporting big name groups like the Beach
Boys or someone, the audiences always sat back and
listened to us. In the quiet bits they paid attention, it
the rock bits they boogied around. Now youd
have thought that if theyd paid out money to see a
group you couldnt really expect them to pay
attention to a band theyd never even heard of. Theyd
want you out of the way so that the headlining act would
come on. But theyve always listened to us and
theyve always been interested in what weve
been doing.
The
band was the brainchild of Lynne and fellow Brummie Roy
Wood - although by the time their first single was out
Wood had already split and was forming Wizzard. Despite
his early departure Wood was generally credited with
being the brains behind the Ork, a misconception which
irked Lynne considerably, and put a strain on their
friendship.
The
motive in forming the band was to synthesise rock and
classical music in a form which did not sound pompous to
a cynical public. And the recipe worked well, with the
ELO earning two smash hits in Britain in 1973 with Roll
Over Beethoven - to which Lynne added a piece of
Beethovens Fifth Symphony - and Showdown,
which was even more R & B than anything else. The
first album, titled The Electric Light Orchestra
(1972), was basically a Move offshoot, featuring just
Lynne, Wood and Bevan plus plenty of multi-tracking. By
the end of 72 Lynne and Bevan had recruited two
cellists, a violinist, keyboardist and a bass-player in
the wake of the departing Wood. This line up recorded ELOs
fourth single hit in 1974 with Ma, Ma, Ma, Belle
and the bands second and third albums ELO 2
and One The Third Day. It was Eldorado
that saw the band really flexing their musical muscles -
a concept album, according to Lynne, about a dreamer who
lives in his fantasies and is unable to face the real
world. That was in 1974. That one really cracked it for
the band in the States, earning them their first gold
album. The resounding effect it had on the States was
still manifesting itself on the bands last tour
there this year. It was Phoenix, Arizona,
explains Bevan. See, on the back of Eldorado we had
a scene from The Wizard Of Oz. So we did this
concert and out in the audience there were these five
people all dressed up like characters from The Wizard Of
Oz. Really good gear it was, as well, not cheap or shabby.
There was the Tin Man, the Scarecrow, and some chick
dressed as the character Judy Garland played. The
next night we were playing in Tucson. We looked out into
the audience and there they were again. They loaded
themselves into a car, costumes and all, and driven over
to see us again.
Lynne
and Bevan are never ones to intellectualise and have even
been known to utter that old cliché about Letting
the music speak for itself. However, the problem of
returning ELO to its former position of British
eminence is a subject which will get them as near to self-analysis
as anything, and one which recurs with frequency in any
conversation with them, making a joke of their claims
that they just forget about Britain.
In
a rare moment of objectivity Lynne muses, almost to
himself. Maybe we should play more over here - that
would certainly give us more sales. I mean, you cant
expect people to go and into a record shop and ask to
hear a record that they arent even aware is
released yet, or which they havent heard on stage.
Were doing our best to promote this one and
if it doesnt go... well, its better to have
spewed up than not to have drunk at all. There he
goes again, puncturing the mood and keeping things flip.
No, its nice to do well here and play at home
if only cos your mum can say, Look thats
our kid.
This interview was included in 'King
Of The Universe' Fanzine 1999